The article discusses the phenomenon of English as a Medium of Instruction in the global tertiary education context and the way it influences governmental policies and university approaches to admission and recruitment procedures. The authors have undertaken a compare and contrast research approach to EMI policies in Russia and Egypt derived from the analysis of the contexts of European and Arab countries. The purpose of the article is to discover common ground and trends typical for both countries as well as to outline the differences, further analysis of which could serve as a basis for future developments in EMI strategy pursued by both countries. The study revealed the common trends in EMI implementation policies in both countries including governmental country-wide projects with sufficient funding aimed at boosting universities’ global competitiveness as well as positive attitude toward EMI. However, the extent of governmental involvement and support in EMI training and academic programs’ provision represents a challenge. Moreover, the authors analyze the universities’ policies in both countries in terms of implementing EMI programs, admission and recruitment requirements. Similarities and differences as well as recommendations and issues to be addressed in the nearest future by both countries are identified. The research showed that the EMI phenomenon, being a new trend for both Egypt and Russia, provides new horizons for expansion into the global educational market; however, it poses many challenges.

EMI (English as a Medium of Instruction), tertiary education, internationalization, policy, admission, recruitment