The article is devoted to the problems of career guidance among students and the integration of new forms and methods of work using innovative methods. The introduction of innovative measures in the career guidance program determines the formation of a professional personality of students, as well as the performance of the educational Institute's function of professional recruitment and supply of the market with qualified personnel motivated to develop and improve their skills.The purpose of the study is to introduce an innovative modeling method into vocational guidance activities of universities, taking into account the interests of graduates in obtaining higher education.The research was conducted at Kazan National Research Technical University named after A. N. Tupolev. The research tools employed were the forum and a school contest. The study of the problem was conducted in three stages.As a result of the research, a structural and functional model of the formation of pedagogical conditions for attracting talented youth to a technical University was developed. The model ensures the interconnection of blocks, determines the integrity and efficiency of the formation of pedagogical conditions for attracting talented youth to a technical university. The model reflects the goals, tasks, principles and approaches to the formation of pedagogical conditions; conditions are defined; criteria and expected result are defined.

modeling, structural-functional model, career guidance, technical university, talented youth