The relevance of this topic is determined by the increasing uncertainty of the anthropological context of the development of the information society, which triggers the new identification models. Therefore, the authors turn to the analysis of the anthropological alternative, which sets the trend for the formation of positive anthropo-images of human identity and images of the future in the context of the modern era of transformations, choices and challenges. Socio-cultural and systematic approaches are leading in the study of the problem and they allow us to integrate the data on the essence, structure and content of identity available in various branches of science as a complete element of self-identification and consider its procedural aspects as determined by environmental influences. The expediency of research logic transition from one-dimensional projections to multidimensional interpretations in the discussion of identity problems is justified. According to the authors, the result should be a revision of the structural and substantive certainties in the description and interpretation of identity problems as not complying with the contemporary requirements and the plans of anthropological projects of a future person and that it is crucial to work with the procedural characteristics of identity, which reflect its mobility, flexibility and intended incompleteness. The presented conclusions explain research procedures for describing elusive meanings of multiple identities and anthropo-images of the future in the situation of empirical diversity of the world and transformations of personality.

anthropological alternative, identity, personality, antropo-image, socio-cultural reality.