This article is devoted to one of the most acute issues in preparing modern pop vocalists for stage performance at a professional level. Among the analysed factors are the competitive environment influences and socio-pedagogical aspects that stimulate vocalists towards active, creative growth and self-education in the conditions of a modern information society.Socio-psychological aspects include individual personality traits. The article discusses the positive as well as negative aspects of the social conditions for the development of a creative personality, which must be taken into account in the pedagogical practice of training the modern pop vocalists.Also, the article examines the influencing factors of an aggressively competitive environment and the processes of creating a favourable social climate that unites the creative youth and nurtures an atmosphere of interaction between colleagues from all around the world. The article analyzes both internal (psychological) and external (social) conditions, which are increasingly significant in the modern information society. The author sets out a goal of revealing the axiology mechanisms and updating the open education system.

personality, conditions, environment, psyche, society, competitive environment, open education