The article reveals an original approach to the method of designing educational activities factored in modern conditions: long-term informational stress, namely, discrete immersion into the global information flow, severe time constraints, new behavioral strategies and patterns occurring (multifaceted search, time-urgent decision making), increasing the value of "I-virtual", emergence of new cognitive approaches to understanding, memorizing information. The style of teacher-student interaction is changing in the world of new digital technologies and emergence of new analog features such as sound interfaces, informational bots, and algorithms, technologies of control and attention analytics. The article provides an overview of the experiment, performed in 2017-2019 and participated by 3 groups of undergraduate and Master students of major "Television" of the Higher School of Journalism and Media Communications, Kazan Federal University (35 participants), and 2 groups of Master students of major "Pedagogy of high education" of the Institute of Psychology and Education Kazan Federal University (26 participants); 61 students in total. In the course of the study, group and individual strategies of students’ creative self-development with the features of "digital thinking" were designed. It is revealed that the highest results in the development of self-processes are shown by the students who are aimed at specific (realistic, competitive) digital projects that can reveal their unique potential within the framework of hybrid and group creativity, who develop a step-by-step structure of group actions and combine technological effectiveness and original style.

creative self-development; education in the digital world; pedagogical design; personality.